Greco's Girls

Every time you buy Thumbs Up, a tree gets planted. That’s not a vague “we care about the environment” promise — it’s a specific, trackable commitment. For every 28 grams of flower sold through authorized channels, one tree goes into the ground in a verified location, tracked through the Thumbs Up partnership with One Tree Planted (onetreeplanted.org). Right now, that adds up to around 2,000 trees a month.

Those trees are going into places that actually need them. A lot of them are landing in Canada’s boreal forest — the massive northern ecosystem that stores, according to the Canadian Forest Service, roughly twice the carbon per hectare of tropical rainforest. Others are in areas of British Columbia recovering from wildfires, or in watersheds across Ontario and Quebec that need tree cover to stay healthy. weed , real ecological work, real impact you can look up.

The reason this matters to Thumbs Up specifically is that the community built around the brand — skaters, snowboarders, hikers, city explorers — are the people who actually use those parks and trails and outdoor spaces. The forests you ride through, camp in, and explore aren’t just scenery. They’re the reason the adventures are worth having. Giving back to them directly, through every purchase, is how Thumbs Up closes the loop.

And it doesn’t cost you extra. The reforestation commitment is built into the brand — not a premium add-on, not a charity upsell. You buy good affordable cannabis, a tree goes in the ground in the Canadian wilderness, and the parks and trails you love stay around for tomorrow’s adventures. Good vibes that outlast the session.