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Every 28 grams of Thumbs Up weed sold through authorized channels funds one tree.

That mechanic applies to every product in the lineup — the pre-rolls in Toronto, the

gummies, the flower, the concentrates — and it’s tracked transparently through the

brand’s partnership with One Tree Planted at onetreeplanted.org. No opt-in required. No

extra charge. The tree is a direct result of the purchase.

Sativa Preroll: Toronto Buyers Funding the Forest

The current rate sits at roughly 2,000 trees a month. Many are going into Canada’s

boreal forest, which the Canadian Forest Service estimates stores approximately twice

the carbon per hectare of tropical rainforest. Others land in BC wildfire recovery zones.

When a Toronto customer picks up a sativa preroll for a Friday session, that purchase

contributes to forest rehabilitation in a region of the country they may have never visited

— but that stays healthier as a result.

The same outcome follows an indica pre-roll in Ontario picked up for a quiet evening, or

a pack of Thumbs Up gummies for a weekend camping trip. The Thumbs Up brand built

the environmental commitment into the business model early — not as a marketing

layer, but as a structural part of how the company operates.

Hybrid Pre-rolls, Toronto, and the Bigger Picture

Whether the format is hybrid pre-rolls sold in Toronto, hash in Canada’s expanding legal

concentrates market, or any other product in the Thumbs Up Cannabis lineup, the per-

28-gram mechanic holds. thumbsup brand , plant a tree. It scales with the brand’s success

rather than sitting as a fixed annual donation, which means the more the community

engages, the more ecological work gets done.

For the customer who spends weekends hiking, camping, and skating outdoor spaces,

this closes a loop that most consumer brands never attempt: what gets consumed funds

the restoration of the landscapes the consumption happens in.